Tool profile
Lotame
Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.
What is Lotame?
Lotame is a Business & Commerce platform suited for marketers and organizations needing Data Enrichment, Cross-Device Targeting, and Advanced Analytics to track campaign performance and audience engagement. It also provides Flexible Integration via robust APIs and SDKs, alongside Global Reach for multinational campaigns.
Specific pricing details are not currently listed in the facts, so check their pricing page for current plans. The platform runs on the Web and relies on known alternatives such as Clearbit, V12 Data, Adobe Audience Manager, DataXu, and Openprise if you need different deployment options.
Features
Data Enrichment
Lotame's platform allows businesses to enhance their existing datasets with additional, valuable information, helping them gain deeper insights into their audience segments.
Cross-Device Targeting
Lotame's technology enables marketers to track and target users across multiple devices, improving the accuracy and effectiveness of marketing campaigns.
Advanced Analytics
The platform offers sophisticated analytics tools that help measure campaign performance, audience engagement, and overall ROI, which is crucial for data-driven decision-making.
Flexible Integration
Lotame provides robust APIs and SDKs, making it easier to integrate with a wide range of third-party systems and platforms, thereby enhancing its utility and adoption.
Global Reach
With a presence in numerous countries, Lotame supports multinational campaigns and offers insights into diverse, global audience segments.
Screenshots
Lotame vs. its alternatives
| Lotame |  Clearbit |  V12 Data |  Adobe Audience Manager |  DataXu | |
|---|---|---|---|---|---|
| Pricing | — | — | — | — | — |
| Platforms | — | — | |||
| Listed features | 5 | 14 | 5 | 7 | 5 |
Frequently asked questions
How much does Lotame cost?
Exact pricing details are not listed in the available facts, so check their pricing page for current plans.
What is Lotame used for?
Lotame is used to make data actionable, learn about valuable customers, improve ROI by targeting the right audience, and increase relevance across screens.
What platforms does Lotame support?
Lotame is available on the Web platform.
Does Lotame offer Data Enrichment?
Yes, Lotame's platform allows businesses to enhance their existing datasets with additional, valuable information to gain deeper insights into audience segments.
Can Lotame be used for Cross-Device Targeting?
Yes, Lotame's technology enables marketers to track and target users across multiple devices to improve marketing campaign accuracy and effectiveness.
What are the best alternatives to Lotame?
Top alternatives to Lotame include Clearbit, V12 Data, and Adobe Audience Manager. You might prefer these alternatives depending on your specific business, data enrichment, or audience management needs.
Alternatives to Lotame
Read the full comparison →V12 Data
V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.
Adobe Audience Manager
Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences
Openprise
Openprise is a data automation solution that automates the analysis, cleansing, enrichment, and unification of your data.
RampedUp
RampedUp offers data appending, data cleansing and account based selling solutions for Salesforce.com
Nexxen
Cross-Channel Advertising
Google Audience Center
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