Tool profile
Nexxen
Cross-Channel Advertising
What is Nexxen?
Nexxen is built for advertising teams that need Omnichannel Capabilities supporting digital TV, social media, display, video, and mobile. It stands out by offering Advanced Targeting Options such as behavioral, demographic, and location-based targeting, alongside Cross-Device Tracking and Data Integration with first, second, and third-party sources. Real-Time Analytics and reporting allow campaigns to be optimized on-the-fly.
Because exact pricing details and specific plan structures are not listed in the facts, check their pricing page for current plans before committing. The platform is accessible via Web, but users should evaluate how its specific feature set aligns with their specific data sources and campaign requirements compared to other tools.
Features
Omnichannel Capabilities
Amobee DSP supports multiple channels including digital TV, social media, display, video, and mobile, allowing for a comprehensive and integrated campaign strategy.
Advanced Targeting Options
Offers a variety of targeting options such as behavioral, demographic, and location-based targeting, enhancing the ability to reach specific audiences effectively.
Cross-Device Tracking
Facilitates cross-device tracking which ensures coherent and continuous user engagement across different devices.
Data Integration
Allows integration with first, second, and third-party data sources, offering more robust audience insights and targeting capabilities.
Real-Time Analytics
Provides real-time analytics and reporting to optimize campaigns on-the-fly and evaluate performance effectively.
Screenshots
Nexxen vs. its alternatives
| Nexxen |  AdRoll |  Celtra |  Marin Software |  Choozle | |
|---|---|---|---|---|---|
| Pricing | — | — | — | — | — |
| Platforms | |||||
| Listed features | 5 | — | — | — | — |
Frequently asked questions
How much does Nexxen cost?
Exact pricing and plan details are not listed in the provided facts, so check their pricing page for current plans.
What is Nexxen used for?
Nexxen is used for cross-channel advertising, supporting integrated campaign strategies across digital TV, social media, display, video, and mobile.
What platforms does Nexxen support?
Nexxen is available on the Web platform.
Does Nexxen support cross-device tracking?
Yes, Nexxen facilitates cross-device tracking to ensure coherent and continuous user engagement across different devices.
What data sources can be integrated with Nexxen?
Nexxen allows integration with first, second, and third-party data sources to offer more robust audience insights and targeting capabilities.
What are the best alternatives to Nexxen?
Some of the known alternatives to Nexxen include AdRoll, Celtra, Marin Software, Choozle, and StackAdapt. These can be evaluated if you are looking for different advertising software options.
