Tool profile
DataXu
Marketing analytics for brands and agencies.
What is DataXu?
DataXu is built for brands and agencies needing marketing analytics and advertising tools. Now part of Roku, the platform stands out by offering advertisers access to Roku's extensive user base alongside programmatic ad buying, cross-device capabilities, and real-time performance analytics.
Marketers using DataXu can implement advanced targeting options like demographic, behavioral, and geographic filters. However, exact pricing details are not listed in the available facts, so check their pricing page for current plans. The platform operates on the Web.
Features
Comprehensive Reach
DataXu, now part of Roku, allows advertisers to access Roku’s extensive user base, providing significant reach across varied demographics.
Advanced Targeting
The platform offers advanced targeting options, including demographic, behavioral, and geographic filters, enabling precise audience targeting.
Real-time Analytics
DataXu provides real-time performance analytics, helping marketers quickly adjust their strategies and optimize their campaigns for better outcomes.
Programmatic Buying
The platform supports programmatic ad buying, which automates the purchasing process, leading to more efficient and cost-effective media buys.
Cross-device Capabilities
Advertisers can reach users across different devices, ensuring a cohesive and comprehensive advertising strategy.
Screenshots
DataXu vs. its alternatives
| DataXu |  Smartly.io |  AdRoll |  Celtra |  Marin Software | |
|---|---|---|---|---|---|
| Pricing | — | — | — | — | — |
| Platforms | |||||
| Listed features | 5 | — | — | — | — |
Frequently asked questions
How much does DataXu cost?
Exact pricing details and plans are not listed in the provided facts, so you should check their pricing page for current information.
What is DataXu used for?
DataXu is used for marketing analytics and advertising by brands and agencies, supporting programmatic ad buying and campaign optimization.
What platforms does DataXu support?
DataXu is available on the Web platform.
How does DataXu handle Comprehensive Reach?
As part of Roku, DataXu allows advertisers to access Roku’s extensive user base to achieve significant reach across varied demographics.
What is Programmatic Buying in DataXu?
Programmatic ad buying automates the purchasing process, leading to more efficient and cost-effective media buys on the platform.
What are the best alternatives to DataXu?
Top alternatives to DataXu include Smartly.io, AdRoll, and Choozle. You might prefer these alternatives depending on your specific advertising workflow and campaign requirements.
Alternatives to DataXu
Nexxen
Cross-Channel Advertising
