Tool profile
Datalogix
Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing.
Categories
Pricing
What is Datalogix?
Datalogix is best suited for businesses in the retail and consumer packaged goods (CPG) markets that require advanced data analytics and consumer insights. Its core capabilities focus on targeted advertising and cross-channel digital marketing. Furthermore, because Datalogix is part of Oracle, it offers seamless integration with the broader Oracle ecosystem for comprehensive data management and business intelligence.
However, potential users should note that specific pricing details and supported platforms are not listed in the available facts, so you will need to check their official channels for current pricing plans. If Datalogix does not fit your specific requirements, you can evaluate several known alternatives that operate within the same data-driven marketing space.
Features
Enhanced Consumer Insights
Datalogix offers advanced data analytics capabilities, providing businesses with valuable insights into consumer behavior and purchasing patterns, allowing for more informed decision-making.
Targeted Advertising
With Datalogix data, businesses can create highly targeted advertising campaigns, improving ad effectiveness and potentially increasing conversion rates.
Integration with Oracle Ecosystem
As a part of Oracle, Datalogix can be seamlessly integrated with other Oracle solutions, offering a comprehensive suite of tools for data management and business intelligence.
Retail and CPG Market Expertise
Datalogix has significant expertise in retail and consumer packaged goods (CPG) markets, providing specialized data solutions for these industries.
Screenshots
Datalogix vs. its alternatives
| Datalogix |  V12 Data |  Adobe Audience Manager |  The Trade Desk |  Openprise | |
|---|---|---|---|---|---|
| Pricing | — | — | — | — | — |
| Platforms | — | — | — | ||
| Listed features | 4 | 5 | 7 | — | 5 |
Frequently asked questions
How much does Datalogix cost?
Pricing details for Datalogix are not listed in the available facts, so you should check their official resources for current plans.
What is Datalogix used for?
Datalogix is used for data-driven marketing, offering solutions to inform and measure cross-channel digital marketing campaigns.
What platforms does Datalogix support?
Specific platform availability is not provided in the given facts.
How does Enhanced Consumer Insights work in Datalogix?
Datalogix offers advanced data analytics capabilities that provide businesses with valuable insights into consumer behavior and purchasing patterns to support informed decision-making.
Does Datalogix integrate with Oracle?
Yes, as part of Oracle, Datalogix can be seamlessly integrated with other Oracle solutions to provide a comprehensive suite of tools for data management and business intelligence.
What are the best alternatives to Datalogix?
Some of the known alternatives to Datalogix include V12 Data, Adobe Audience Manager, and The Trade Desk. You might prefer these options depending on your specific marketing platform requirements and data management needs.
Alternatives to Datalogix
Read the full comparison →V12 Data
V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.
Adobe Audience Manager
Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences
Openprise
Openprise is a data automation solution that automates the analysis, cleansing, enrichment, and unification of your data.
Lotame
Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.
Google Audience Center
3 votes and 6 comments so far on Reddit
