10 tools compared
Best V12 Data Alternatives in 2026
V12 Data (V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns) isn't the right fit for everyone. Below are 10 real alternatives pulled straight from our V12 Data profile.
| # | Tool | Pricing | Platforms |
|---|---|---|---|
| 1 | Clearbit | — | |
| 2 | Adobe Audience Manager | — | — |
| 3 | DataXu | — | |
| 4 | Openprise | — | |
| 5 | Lotame | — | |
| 6 | Nexxen | — | |
| 7 | Datalogix | — | — |
| 8 | Google Audience Center | — | — |
| 9 | OnAudience.com - Data Management Platform | — | |
| 10 | Mapp Cloud | — | — |
1. Clearbit
Clearbit provides Business Intelligence APIs and tools like Extensive Data Coverage, a Real-Time API, and Enrichment and Prospector Features. It suits sales, marketing, and business intelligence needs through features such as the Weekly Visitor Report for identifying anonymous website visitors and Clearbit Connect for Gmail and G Suite integration.
Full Clearbit profile →2. Adobe Audience Manager
Adobe Audience Manager is a data management platform built for businesses of all sizes that need to integrate first-party, second-party, and third-party data. It is well-suited for marketers looking for robust segmentation, look-alike modeling, and cross-channel insights to drive personalized campaigns.
Full Adobe Audience Manager profile →3. DataXu
DataXu is built for brands and agencies needing marketing analytics and advertising tools. Now part of Roku, the platform stands out by offering advertisers access to Roku's extensive user base alongside programmatic ad buying, cross-device capabilities, and real-time performance analytics.
Full DataXu profile →4. Openprise
Openprise is designed for organizations looking for a data automation solution that handles the analysis, cleansing, enrichment, and unification of data. It stands out with a user-friendly interface that allows users of varying technical expertise to navigate the platform, alongside integration capabilities with various CRM and marketing automation systems.
Full Openprise profile →5. Lotame
Lotame is a Business & Commerce platform suited for marketers and organizations needing Data Enrichment, Cross-Device Targeting, and Advanced Analytics to track campaign performance and audience engagement. It also provides Flexible Integration via robust APIs and SDKs, alongside Global Reach for multinational campaigns.
Full Lotame profile →6. Nexxen
Nexxen is built for advertising teams that need Omnichannel Capabilities supporting digital TV, social media, display, video, and mobile. It stands out by offering Advanced Targeting Options such as behavioral, demographic, and location-based targeting, alongside Cross-Device Tracking and Data Integration with first, second, and third-party sources. Real-Time Analytics and reporting allow campaigns to be optimized on-the-fly.
Full Nexxen profile →7. Datalogix
Datalogix is best suited for businesses in the retail and consumer packaged goods (CPG) markets that require advanced data analytics and consumer insights. Its core capabilities focus on targeted advertising and cross-channel digital marketing. Furthermore, because Datalogix is part of Oracle, it offers seamless integration with the broader Oracle ecosystem for comprehensive data management and business intelligence.
Full Datalogix profile →8. Google Audience Center
Google Audience Center is built for marketers who need Comprehensive Audience Data, Real-Time Data Processing, and Advanced Analytics Capabilities to build detailed audience segments and gain insights into audience behavior. It stands out through its seamless integration with Google Ads and Google Analytics, helping users create more effective marketing strategies and campaigns.
Full Google Audience Center profile →9. OnAudience.com - Data Management Platform
OnAudience.com - Data Management Platform is built for businesses looking to collect, analyze, and utilize large volumes of data for targeted marketing and decision-making. It features a user-friendly interface that allows marketers and data analysts to navigate the platform without deep technical knowledge, alongside advanced analytics tools to identify audience trends and patterns.
Full OnAudience.com - Data Management Platform profile →10. Mapp Cloud
Mapp Cloud is built for businesses looking to combine customer acquisition and engagement into a single marketing platform. It stands out through its Comprehensive Data Management, Personalization, Cross-Channel Marketing, Analytics and Insights, and Automation features, which help teams unify data sources, tailor experiences, and streamline workflows.
Full Mapp Cloud profile →